Shop the Latest & Greatest Designs
We've always got a new idea up our sleeve at Urban Threads.
Shop the latest designs out of our workshop and get inspired to create something new!
Save on Popular Collections
NEW BLOCK!
ONLY
$2.50
July Bookshelf Block: Beach Treasures
Get the Beach Treasures bookshelf block for just $2.50 through July, or FREE with any bookshelf pack for a limited time.
Build Your Unique Bookshelf
You loved the bookshelf quilts so much, we're creating more. NEW blocks release each month in 2026—collect them all!
Choose Your Next Crafty Adventure
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Journal Pen Holder
QUICK PROJECT
Keep your favorite pens right where they belong—attached to your journal, planner, or book. -
Custom Journal Cover
AFTERNOON PROJECT
Customize any journal to your personal style with this simple project update. -
Embroidered Book Sleeve
AFTERNOON PROJECT
Protect (or hide) your favorite new scandalous book covers with this simple and easy embroidered book sleeve. -
Book Tote
WEEKEND PROJECT
Applique books and gilded blooms combine to create a stunning tote bag. Download includes a PDF with project instructions!
Stitchers Showcase
See what crafters like you are creating with Urban Threads designs!
Check out the new Welcome Center
New to machine embroidery or just looking for a refresher? Discover free tutorials, helpful tips, beginner-friendly guides, and inspiration to help you stitch with confidence.
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Unique & Alternative machine embroidery designs
Express your creativity with designs as unique as you are! Designed in-house by a team of artists and creatives, we are proud to specialize in unique, cool, trendy and alternative machine embroidery designs. Urban Threads has designs you won’t find online anywhere else. Files are available for instant download in all embroidery machine file formats, for Brother, Baby Lock, Janome, Bernina, Husqvarna Viking, Pfaff, Singer, and more embroidery machines. Check back often for sales, free designs, and new design releases, as well as simple tutorials and inspiration perfect for beginners or experienced crafters alike!

