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URBAN THREADS: UNCOMMON EMBROIDERY

Person wearing a black jacket with machine embroidered rainbow angel wings on a grassy area.

- NEW THIS WEEK -

Radiant Rainbows

Let your true colors shine with these new embroidery designs: vibrant wings, butterflies, accessories, and more!

FIND YOUR GLOW
Stained glass style machine embroidered moon and stars suncatcher hanging in a bright window, with pastel colors, flowing sky details, and celestial motifs above a rustic wood table.

- NEW THIS WEEK -

Moonlight & Magic

Stitch up a little enchantment with the latest releases: a multi-piece stained glass window and a sweet fairytale set!

FIND YOUR GLOW
1 2
Colorful pillow with dragon design, purple sweatshirt with skull design, and brown leather bag on a wooden surface.

3 FREE BIRTHDAY GIFTS

This week only, unlock progressively more amazing FREE designs and packs as your cart grows—our gifts celebrating 18 years of Urban Threads & YOU! Everything from our first in-the-hoop purse to an incredible retro pack of 24 skull designs. Celebrate stitching with us for 18 years!

Get All The Deets

- WINGS & THINGS -

Close-up of a Monarch butterfly machine embroidery design with orange and black patterns on a light purple background

Save 60% On Hundreds of Designs
Butterfly-shaped machine embroidered candle holder with lit candles on a purple surface
Colorful owl machine embroidery with floral elements on a white background
Dark denim jacket with a colorful butterfly wing machine embroidery design on the back against a dark background
Gold machine embroidered lace butterfly on a dark background

Unlock Your gifts by shopping the Latest & Greatest Designs

We've always got a new idea up our sleeve at Urban Threads.

Shop the latest designs out of our workshop and get inspired to create something new!

Shop New Designs

Choose Your Next Crafty Adventure

  • Hand wearing a colorful machine embroidered bracelet on a yellow and white patterned fabric background

    DIY JEWELRY

    QUICK PROJECT

    Create custom fashion flair for you and your friends with fun and fast in-the-hoop and lace jewelry designs.

    CHOOSE YOUR ACCESSORY

  • Celestial Table

    AFTERNOON PROJECT

    Stitch up an enchanting tablescape complete with table runner and matching placemats.

    START CRAFTING

  • Book Tote

    WEEKEND PROJECT

    Applique books and gilded blooms combine to create a stunning tote bag. Download includes a PDF with project instructions!

    MAKE YOURS
Black pillow embroidered with celestial bookshelf panel machine embroidery design featuring a telescope, star atlas, and globe on a dark background.

NEW BLOCK!

ONLY

$2.50

May Bookshelf Block: Celestial

Get this new celestial block for just $2.50 through May, or FREE with any bookshelf pack for a limited time.
Illustrated machine embroidered bookshelf scene arranged in a monthly grid, featuring colorful books, celestial objects, plants, and animals, with labeled spaces from January to December.

Build Your Unique Bookshelf

You loved the bookshelf quilts so much, we're creating more. NEW blocks release each month in 2026—collect them all!

Reasons to Stitch & New Ways to Shop

PEOPLE TO STITCH FOR

60% Off Gifts for Guys

Create great gifts for Father's Day and beyond with hand-picked designs + project inspiration.

SHOP DESIGNSSHOP INSPIRATION
Couple holding 'Mr' and 'Mrs' machine embroidered pillows with a bouquet and a sign on a purple background

EVENTS TO STITCH FOR

The Wedding Collection

When the big day needs that special handmade touch—get inspired by all machine embroidery can do to make it magic.

SHOP DESIGNS for WEDDINGSSHOP INSPIRATION

Stitchers Showcase

See what crafters like you are creating with Urban Threads designs!

SEE THE GALLERY

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Shop This Post

  • Featured Project

    Flower & Butterfly Jean Jacket

  • Location

    Michigan

  • Years Embroidering

    15 Years
Denim vest with floral machine embroidery design on a textured surface, featuring a 'Stitcher Spotlight' label.

Stitcher Spotlight: Judy

Judy has been embroidering for more than 15 years and loves to create jackets for friends and grandkids—like this gilded fashion statement!

Want to be featured as a Stitcher Spotlight? Submit your project to Stitchers Showcase for a chance to be featured!

SUBMIT YOUR PROJECT

Get your FREE Sample!

Make dreamy mobiles and other nature-inspired decor with this delicate lace bird—free through May 30 only.

Like this design? Save on more embroidery in the same style when you order the pack!

GET THE FREE DESIGN
  • Lacewing - Oriole (Lace)

    Lacewing - Oriole (Lace)

    $0.00 $3.99
  • Lacewing (Lace) (Design Pack)

    Lacewing (Lace) (Design Pack)

    $12.97 $25.94

WHAT'S TRENDING NOW

Unique & Alternative machine embroidery designs

Express your creativity with designs as unique as you are! Designed in-house by a team of artists and creatives, we are proud to specialize in unique, cool, trendy and alternative machine embroidery designs. Urban Threads has designs you won’t find online anywhere else. Files are available for instant download in all embroidery machine file formats, for Brother, Baby Lock, Janome, Bernina, Husqvarna Viking, Pfaff, Singer, and more embroidery machines. Check back often for sales, free designs, and new design releases, as well as simple tutorials and inspiration perfect for beginners or experienced crafters alike!