URBAN THREADS - UNCOMMON EMBROIDERY

Gif of machine embroidery lace frames and freestanding butterflies on different colored backgrounds.

TWO CREATIVE NEW PACKS

Endless Possibilities

These new design packs are just the beginning of bold creations as unique as you are!

GET BUTTERFLIESGET FRAMES
Machine embroidery 3D freestanding butterflies in lace frames on a white background

COMBINE IDEAS FOR 3D MAGIC

Radiant by Nature

Freestanding butterflies and in-the-hoop frames combine to create stunning decor.

MAKE YOURS
1 2

Unique Designs for Extraordinary Projects

Choose Your Next Crafty Adventure

  • Gif of machine embroidery blank frame design with a crow design on a wooden tray.

    Using Blanks

    QUICK PROJECT

    See how easy it is to use blank designs and frames and add your favorite designs to make custom creations

    MAKE IT YOUR WAY
  • Person wearing a black hoodie with machine embroidery gold star designs against a white brick wall.

    Fashion Stitch Kits

    AFTERNOON PROJECT

    Grab a hoodie or jacket and turn it into a one-of-a-kind fashion statment with everything you need in a stitch kit

    FIND YOUR STYLE
  • Decorative machine embroidery tabletop design with green and purple flowers and swallows on a wooden table with candles and flowers.

    Table Topper

    WEEKEND PROJECT

    Step by step project instructions will show you how to puzzle together each piece into a magical table center.

    MAKE YOURS

PROJECT SALE of the WEEK

Hand holding a decorative machine embroidery flower with a lantern and flowers in the background

PROJECT SALE of the WEEK

Freestanding Embroidery

Save big on select freestanding embroidery designs - where you can create magical 3D creations just with thread.

Shop the Sale
a collage of how to make a machine embroidery freestanding flower

PROJECT SALE of the WEEK

Freestanding Embroidery

Explore designs and learn how easy it is to stitch freestanding embroidery files

Shop the Sale

Shop the Latest & Greatest Designs

We've always got a new idea up our sleeve at Urban Threads.

Shop the latest designs out of our workshop and get inspired to create something new!

Shop New Designs
Black tote bag with gardening-themed machine embroidery design on a wooden surface with gardening tools and seeds.

NEW BLOCK!

ONLY

$2.50

April Bookshelf Block: Gardening

Get this crafty Magic block for just $2.50 this month only or FREE with any Bookshelf Pack for a limited time!
Decorative machine embroidery bookshelf designs with month text on missing blocks.

New 2026 Monthly Collectibles

New for 2026! New bookshelf block released each month - collect them all!

Stitchers Showcase

See what stitchers like you are creating with Urban Threads designs

SEE THE GALLERY

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A machine embroidery 3D dragon design on a black cuff with a person wearing it.

Stitcher Spotlight - Kapitein

This amazing project from featured stitcher Kapitein takes the 3D winged dragon and makes it the star on a leather cuff.

Want to YOUR project to be featured as a Stitcher Spotlight? Share your latest creation!

SUBMIT YOUR PROJECT

YOUR NEXT - 'WHERE DID YOU GET THAT' - MOMENT

Colorful machine embroidery keychain designs with charms on a pink background

FUN WITH FRIENDS

Bag Charms

Join the bag charm trend and turn it into a party with these fun keychain designs. Grab the pack and accessorize for a bold statment on bags.

CREATE YOURS
Machine embroidery world map design on a blue wall

INSPIRED BY ADVENTURE

World Map Wall Art

Transform your space into a visual celebration of the places you've been with this world map scene.

Start Your Adventure
Machine embroidery Celtic purses on greenery

SPRING PROJECT

Chic Knotwork Purse

Make a fresh statment for spring with this amazing in-the-hoop purse available in two sizes.

Make It Your Way

Get your FREE Sample!

Try out this ethereal glowing dragon design today!

Love the sample design? Buy the best selling pack! Offer good through the month of April.

GET THE FREE DESIGN
  • Dreamscape Glow - Celestial Dragon

    Dreamscape Glow - Celestial Dragon

    $0.00 $3.99
  • Dreamscape Glow (Design Pack)

    Dreamscape Glow (Design Pack)

    $10.97 $21.94
LEARN TO USE GLOW THREAD
A video of how to use glow thread with machine embroidery designs.

Find Your Stitch Aesthetic

WHAT'S TRENDING NOW

DESIGNS AS UNIQUE AS YOU ARE

UNCOMMON EMBROIDERY

SEE WHY WE'RE DIFFERENT

Unique & Alternative machine embroidery designs

Express your creativity with designs as unique as you are! Designed in-house by a team of artists and creatives, we are proud to specialize in unique, cool, trendy and alternative machine embroidery designs. Urban Threads has designs you won’t find online anywhere else. Files are available for instant download in all embroidery machine file formats, for Brother, Baby Lock, Janome, Bernina, Husqvarna Viking, Pfaff, Singer, and more embroidery machines. Check back often for sales, free designs, and new design releases, as well as simple tutorials and inspiration perfect for beginners or experienced crafters alike!