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Fabled Threads

Inspired by the books currently ruining your sleep schedule—stitch some designs worthy of your reading obsessions.

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- COWGIRL REVIVAL -

Outlaw Leather

New tooled leather textures, western charms, and statement stitches bring out your wild west spirit for summer.

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We've always got a new idea up our sleeve at Urban Threads.

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YOUR NEXT SUMMER PROJECT

Mega In-the-hoop Sale

Explore a huge collection of in-the-hoop designs made for fast finishes, handmade charm, and endlessly giftable creations—now ALL 60% off!

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Choose Your Next Crafty Adventure

Tote bag with 'James' name tag and 'Treasure Island' bookshelf machine embroidered design on a wooden surface.

NEW BLOCK!

ONLY

$2.50

June Bookshelf Block: Outdoor Adventures

Get the Outdoor Adventures block for just $2.50 through June, or FREE with any bookshelf pack for a limited time.
Machine embroidered bookshelf wall hanging with artistic bookshelf designs on a dark background

Build Your Unique Bookshelf

You loved the bookshelf quilts so much, we're creating more. NEW blocks release each month in 2026—collect them all!

Stitchers Showcase

See what crafters like you are creating with Urban Threads designs!

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New to machine embroidery or just looking for a refresher? Discover free tutorials, helpful tips, beginner-friendly guides, and inspiration to help you stitch with confidence.

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WHAT'S TRENDING NOW

Unique & Alternative machine embroidery designs

Express your creativity with designs as unique as you are! Designed in-house by a team of artists and creatives, we are proud to specialize in unique, cool, trendy and alternative machine embroidery designs. Urban Threads has designs you won’t find online anywhere else. Files are available for instant download in all embroidery machine file formats, for Brother, Baby Lock, Janome, Bernina, Husqvarna Viking, Pfaff, Singer, and more embroidery machines. Check back often for sales, free designs, and new design releases, as well as simple tutorials and inspiration perfect for beginners or experienced crafters alike!