Sitewide Savings: Up to 65% Off!

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Stained glass nature design and embroidery hoops with dragon designs and spools of thread on a dark surface.

New Designs 60% Off!

Autumn Tales

Machine embroidery designs for fantasy lovers and bookworms alike. 60% Off for a limited time.

White tote bag with 'Books & Dragons are my Therapy' design, purple dice tray with dragon emblem, purple drawstring bag with text, and amethyst crystal on a dark surface.

StitchQuest

Because crafting is more fun with dragons, dice, and a bit of thread-fueled mischief

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  • Freestanding lace bookmarks - a sword, celestial and dragon on top of books

    65% off Bookmarks

    Shop the bookmark collection - for readers who craft

  • Butterfly-shaped embroidered design with colorful patterns on a black background, surrounded by fabric swatches and thread.

    65% off stashbuster designs

    Save big on the stashbusters collection and turn scraps into something spectacular

This Week's Spooky Aesthetic

Elegant Halloween

Where Hallows meets high style, explore designs with gothic glamour in every stitch

DESIGNS AS UNIQUE AS YOU ARE

UNCOMMON EMBROIDERY

Unique & Alternative machine embroidery designs

Express your creativity with designs as unique as you are! Designed in-house by a team of artists and creatives, we are proud to specialize in unique, cool, trendy and alternative machine embroidery designs. Urban Threads has designs you won’t find online anywhere else. Files are available for instant download in all embroidery machine file formats, for Brother, Baby Lock, Janome, Bernina, Husqvarna Viking, Pfaff, Singer, and more embroidery machines. Check back often for sales, free designs, and new design releases, as well as simple tutorials and inspiration perfect for beginners or experienced crafters alike!