This Week's Birthday Event: Fantasy

Get the Party Started

BIG Fantasy Sale - Fantasy designs 60% Off!

Free Gift With Any $5 Purchase

URBAN THREADS - UNCOMMON EMBROIDERY

Decorative table setting with a machine embroidered celestial & floral themed multi-piece table runner & placemats, purple napkins, and candles on a wooden table.

- TABLETOP MAGIC -

Lunar Blooms

Set a magical table with this stunning NEW table runner and coordinating placemat embroidery.

Get the BundleShop New designs
Decorative tote bag with machine embroidered applique book design on a wooden surface against a purple wall. Wax seal styled gold icon reads "maker edition".

- NEW MAKER EDITION RELEASE -

Blooming Book Tote

Show off your love of reading with this NEW design set—perfect for totes, pillows, and sweatshirts.

MAKE YOURS
1 2

Unique Designs for Extraordinary Projects

Choose Your Next Crafty Adventure

  • Machine embroidery freestanding butterflies and frames on a white background.

    WALL ART

    QUICK PROJECT

    Combine freestanding butterflies and simple blank coaster frames for easy, stunning wall art. Perfect for spring!

    MAKE IT YOUR WAY
  • Decorative machine embroidered sign with butterflies and 'WELCOME' text on a purple background with scissors and decorative items.

    Welcome Garden Flag

    AFTERNOON PROJECT

    Craft a celestial welcome! This two-piece garden flag stitches in sections—embroider each separately, then sew together.

    START THE PROJECT

  • Book Tote

    WEEKEND PROJECT

    Applique books and gilded blooms combine to create a stunning tote bag. Download includes a PDF with project instructions!

    MAKE YOURS

Shop the Latest & Greatest Designs

We've always got a new idea up our sleeve at Urban Threads.

Shop the latest designs out of our workshop and get inspired to create something new!

Shop New Designs

Free Flowers for Mother's Day

Celebrate Mother's Day with this sweet, playful applique bouquet! Get this embroidery design FREE with any purchase of $5 or more.

Shop to Unlock Your Gift!

This Week's Birthday Event: Fantasy

Machine embroidered, dice bag, dice tray and tote bag with machine embroidery designs staged on a dark surface with a hand holding dice.

BIRTHDAY EVENT of the WEEK

Big Fantasy Sale

Make a little magic! Explore Urban Threads' most popular themes and save 60% on 100s of fantasy machine embroidery designs.

Craft Your Fantasy Life

Shop All These Designs in the Fantasy Mega Sale

Machine embroidered wall hanging of a fantasy scene hanging on a stone wall.

Birthday Pack Special - $11.99

A Fairytale Castle Scene

Create a window into a magical world with this stunning six-panel castle scene—only $11.99 for a limited time.

Craft This Royal Project

Featured Fantasy Projects to Escape Reality

Black flag with machine embroidered celestial dragon and gold borders, staged with machine embroidered in-the-hoop dragon stuffies and various crafting supplies.

CUSTOMIZE ANYTHING

How to Place Designs

Use printed templates to precisely position your embroidery—great for combining multiple designs to personalize your projects!

Learn How
Black decorative dice tray with machine embroidered purple dragon design on a staged on a reflective surface

QUICK PROJECT

Leather Dice Tray

A quick and easy project for dice trays or catchalls—the hardest part is choosing your favorite design!

MAKE YOUR CATCHALL
Person wearing a black jacker with machine embroidered moon phases and floral design stitched on the back in a forest setting.

CELEBRATE YOUR STYLE

Custom Jacket Backs

Make a big embroidered statement that speaks to you with bold embroidery on a jacket back.

CHOOSE YOUR DESIGN
Black pillow embroidered with celestial bookshelf panel machine embroidery design featuring a telescope, star atlas, and globe on a dark background.

NEW BLOCK!

ONLY

$2.50

May Bookshelf Block: Celestial

Get this new celestial block for just $2.50 through May, or FREE with any bookshelf pack for a limited time.
Illustrated machine embroidered bookshelf scene arranged in a monthly grid, featuring colorful books, celestial objects, plants, and animals, with labeled spaces from January to December.

Build Your Unique Bookshelf

You loved the bookshelf quilts so much, we're creating more. NEW blocks release each month in 2026—collect them all!

Stitchers Showcase

See what crafters like you are creating with Urban Threads designs!

SEE THE GALLERY

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Shop This Post

  • Featured Project

    Dragon Catchall Tray

  • Location

    Ohio

  • Years Embroidering

    22 Years

  • Best Tip

    "Use the right needle"
Cork and fabric catch all with a machine embroidered dragon & flowers motif. A tag that reads "Stitcher Spotlight"

Stitcher Spotlight: Monica

Originally from Romania, Monica has been living (and embroidering) in the U.S. for more than two decades! Her favorite designs are dragons—like the colorful floral dragon design featured on this stylish catchall tray.

Want to be featured as a Stitcher Spotlight? Submit your project to Stitchers Showcase for a chance to be featured!

SUBMIT YOUR PROJECT

Get your FREE Sample!

Make dreamy mobiles and other nature-inspired decor with this delicate lace bird—free through May 30 only.

Like this design? Save on more embroidery in the same style when you order the pack!

GET THE FREE DESIGN
  • Lacewing - Oriole (Lace)

    Lacewing - Oriole (Lace)

    $0.00 $3.99
  • Lacewing (Lace) (Design Pack)

    Lacewing (Lace) (Design Pack)

    $12.97 $25.94

WHAT'S TRENDING NOW

Unique & Alternative machine embroidery designs

Express your creativity with designs as unique as you are! Designed in-house by a team of artists and creatives, we are proud to specialize in unique, cool, trendy and alternative machine embroidery designs. Urban Threads has designs you won’t find online anywhere else. Files are available for instant download in all embroidery machine file formats, for Brother, Baby Lock, Janome, Bernina, Husqvarna Viking, Pfaff, Singer, and more embroidery machines. Check back often for sales, free designs, and new design releases, as well as simple tutorials and inspiration perfect for beginners or experienced crafters alike!