Two navy blue tote bags with embroidered colorful books, poinsettias, holly, and gold accents are displayed with evergreen branches and red ornaments.

- MAKER EDITION -

Stitch Your Christmas Story

Create a festive holiday bookshelf with this multi-piece applique design! Download includes a PDF with step-by-step project instructions to create your tote bag.

A green book with gold embossed lettering "A Christmas Carol" and candle design lies on a gold wire placemat surrounded by gold pinecones and decorative feathers.

- NEW RELEASE -

Merry Magic and a Little Mischief

New Christmas designs for naughty-list regulars, book lovers, and makers with a little magic up their sleeves.

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  • Santa Value Pack - $29.99

    Santa Claus is coming to town, and he's bringing plenty of personality! This Christmas design pack features 34 unique Santa-inspired designs, from classic vintage Santa portraits and elegant redwork to playful takes on jolly old St. Nick.

  • handmade gifts start here

    Get a head start on holiday stitching with embroidered gift ideas for everyone on your list! Browse ideas by interest, style, and more, and get inspired to create unique gifts they'll love.

Your Thread Kit Has Arrived

We partnered with Sulky to design a 12-spool thread collection perfectly matched to the Build a Christmas Bookshelf Scene design pack.  (The thread kit link is an affiliate link; we may earn a small commission on purchases made through this link.)

Order the design pack and thread collection separately, and get ready to start stitching your holiday masterpiece!

Maker Edition - A Complete Crafting Experience

HALLOWEEN IS CREEPING CLOSER... 👻

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Ends October 31, 2026 at 12:00 am

Stitchers Showcase

See what crafters like you are creating with Urban Threads designs!

Unique & Alternative machine embroidery designs

Express your creativity with designs as unique as you are! Designed in-house by a team of artists and creatives, we are proud to specialize in unique, cool, trendy and alternative machine embroidery designs. Urban Threads has designs you won’t find online anywhere else. Files are available for instant download in all embroidery machine file formats, for Brother, Baby Lock, Janome, Bernina, Husqvarna Viking, Pfaff, Singer, and more embroidery machines. Check back often for sales, free designs, and new design releases, as well as simple tutorials and inspiration perfect for beginners or experienced crafters alike!